Top 5 Social Networking Apps on iOS in Madagascar Q2 2022

In the second quarter of 2022, the social networking app landscape in Madagascar on the iOS platform showcased intriguing trends. Here’s a closer look at the performance of the top 5 apps: Messenger, WhatsApp Messenger, Facebook, Telegram Messenger, and Skype.

Messenger saw a moderate fluctuation in weekly downloads, starting at 339 and dipping to 170 mid-April, before climbing back up to 334 by the end of June. Active users showed a similar trend, with a slight dip from 28K to around 25K in mid-April and a recovery to approximately 29K by the end of the quarter.

WhatsApp Messenger maintained a stable download rate, starting at 235 and peaking at 297 in early May, followed by minor fluctuations to end at 240. Active user numbers remained relatively consistent, hovering around 23K to 24K throughout the quarter.

Facebook experienced a slight increase in weekly revenue, peaking at $8 in early June. Downloads showed an upward trend, starting at 300 and climbing to 341 by the end of June. Active users also exhibited growth, starting at 13.8K and reaching 14.2K by the quarter's end.

Telegram Messenger had a steady download rate, starting at 124 and ending at 166. Active users increased from around 6.4K to 7.5K over the quarter, showing a consistent upward trend.

Skype showed varied weekly revenue, peaking at $35 at the end of April. Downloads were stable, starting at 88 and ending at 95, with minor fluctuations. Active users remained steady, starting at 1.7K and concluding the quarter at 1.8K.

These insights, sourced from Sensor Tower, highlight the dynamic nature of app usage in Madagascar. For more detailed analytics and insights, visit Sensor Tower.